IRR v. MIRR Valuation Methods Research Paper Example | Topics and Well Written Essays - 2250 words

IRR v. MIRR Valuation Methods - Research Paper Example However, the MIRR valuation method still exhibits a number of limitations noticeable with the use of IRR technique, for instance, its inability to value investments that are mutually exclusive. Additionally, the teaching of both IRR and MIRR in learning institutions has been a cause of concern, with claims that the IRR technique has had more attention at the expense of the MIRR valuation method. This paper focuses on analyzing IRR and MIRR with regard to major issues of concern, emerging issues, factors that have been instrumental in the understanding of IRR and MIRR in class situations, and present and future applications of the two valuation methods. Keywords: IRR (Internal Rate of Return), MIRR (Modified Internal Rate of Return), NPV (Net Present Value) Table of Contents Abstract 2 Table of Contents 3 introduction 3 Main issues in IRR 4 Main issues in MIRR 6 New Learning in IRR 6 New Learning in MIRR 7 Class activities that have facilitated learning and understanding of IRR and MI RR 8 Specific current and future applications and 8 relevance in the workplace 8 Conclusion 10 References 11 introduction The pertinent question in the discussion about IRR and MIRR valuation methods lies in the differences that exist between the two investment appraisal methods. The chief difference in IRR and MIRR valuation methods is traceable to the factors that come into play when calculating the value of an investment with either of the methods. More specifically, the IRR valuation methods, which is more traditional form of the two, measures the worth of an investment with emphasis on internal factors, conspicuously overlooking the impact of interest rates and inflationary impact on the value of an investment. On the contrary, MIRR is a valuation technique that seeks to mitigate the impact of limitations brought about by IRR (Eagle, et al., 2008, p. 70). Just as the name implies, MIRR valuation method is a modification of the IRR valuation method. MIRR allows the value of the investment under query to show the impact of both future and present value of currencies at different times in the life of a project. Largely, IRR technique is an optimistic view on the value of an investment, while the MIRR is a more realistic view on the present and future value of an investment and is deemed more accurate than IRR valuation method (Kierulff, 2008, p. 328). This paper explores the variations between the IRR and MIRR valuation method at length, while taking into account the main issues surrounding the valuation techniques and the future and present applications of the methods. Main issues in IRR The major issue surrounding the IRR valuation method is the method’s inconsideration of environmental factors that have an impact on the value of an investment. The IRR approach compares the net present value of cash inflows and outflows. The point at which the negative cash flows and positive cash flows become equal is the IRR value. Another way to look at the valua tion equation is the point at which the difference between cash inflows and cash outflows equate to zero. In establishing what project to undertake in a scenario where the different projects are under comparison, the project with the highest internal rate of return gets preference over the rest of the projects. Even under this consideration, the IRR value has to exceed the cost of capital rate for the project to be economically viable (Kelleher & MacCormack, 2004, p. 1). Despite its contribution to

Asian American Stereotypes Essay Example for Free

Asian American Stereotypes Essay Pertaining to Tracy Lais article titled, Asian American Women, Lai discusses how stereotypes dehumanize people while turning them into objects to be manipulated. Lai touches on the topic of how Asian people and cultures are stereotyped as being inferior and exotic. The problem that Lai brings to our attention is that it is a struggle to be an Asian in America due to the fact that Asians have been denied political, economic and social equality in America. Lai also brings to our attention the die hard myth that Asians have made it in America, which is far from the truth. I sense that Lais argument is extremely effective due to the fact that stereotypes are not only seen among Asians, they are also seen in many other cultures and genders. For instance, women for years were battling for womans equality to be able to vote, and today women are still battling for equality in political and economic areas. In addition, African Americans are still trying to be accepted into certain political roles throughout our society. Since Tracy Lai is a Asian in America I feel that her argument holds great validity due to the fact that Lai shared her own personal experiences. By reading Lais personal feelings, it allowed me to understand her beliefs to a greater extent because I was able to see where she was coming from. Certainly I agree with Lais views because I have noticed that Asians are depicted as being inferior. For example, if you have ever seen a movie or a television show that had an Asian character, nine times out of ten the Asian character is depicted as being mathematicians, naive, and speaks with broken English. I have also noticed that there are very few Asian politicians, as well as very few women politicians, within our culture. I do not know if this problem stems from Asian Americans not having a historical/authoritative figure like Dr. Martin Luther King representing African Americans, and Susan B. Anthony representing womans rights to vote. However, I do know that Asians do not receive the same types of opportunities as others because they have been stereotyped for so long as being inferior. In addition, I feel that the reason why Asians may be seen as inferior individuals is because they were one of the last cultures to start a movement for equality that was inspired by other ethnic cultures. Because of this somewhat late movement, our culture has not been able to adapt to this change, like our culture has not adapted to women being paid the same as men. Lai brought to my attention that Asians are claimed to value education more than other minorities and Asians are said to have special intellectual affinities for math and science. Lai proceeded to raise the point that this is a racist rationale because this is implying that other cultures are not able to succeed in this type of area. For instance, I can relate to this statement because African Americans are said to be dominate in athletics, and they are also believed to have a higher vertical leap than others. I was offended when I heard this because I received a scholarship to Sacramento State for high jumping, and I am not African American. This example just goes to show you that stereotypes do dehumanize people and turns them into something they are not. In retrospect, Asians and other cultures are being denied political, economic, and social equality which is not equitable to these people. I feel that by reading Lais article has made me realize that stereotyping has no boundaries, because it is occurring in many different cultures and it is effecting many different people.

Looking At Discipline Investigation Report

Looking At Discipline Investigation Report As anyone encounter a new profession, they dont necessary know the rules, the writing involves, or the traditions yet. In this assignment and the course of this paper, I will investigate the discourse community I hope to join professionally and understand how it works. The purpose of this assignment is to help understand the importance of genre in term of different discourse community. Furthermore, it will reinforce the understanding of ways writing differs among from one genre to another. The discourse community I have chosen is System Engineering (ISE). The field of ISE is rather large and thus I will be focusing on mainly the supply chain aspect of the field. To conduct this analysis, I will be looking over two source of text related to the field of System Engineering and analyze its rhetorical issues, content, structure, and its style language. In addition, I had a chance to interview a person whom is in the field and briefly will discuss on the type of writing the person does a s well. INTERVIEW SUMMARY The person I interviewed is employed at a company who produces semiconductor and supplies to all type of industries worldwide. The person has been employed for the company for about five to six years. He started out as an intern, but today is working full time. He has a variety of job functions within the company, so there is no solid name for the position he is in. However, after interviewing him, I was able to get a view of what he does. After sitting down and discussing some of the writing he does in his work, I got a bit of a reality shock. In many ways, I always assumed that the field he was in involved lots of writing, but this was far from it. Of course he writes, but very little of it. My assumption was he would write lots of documents involving research topics related to his career, since after all, thats what I was I gathered from all the research paper I have to write in my study. Actually, most of his writing was in the form of emails, work orders, presentation slides, and short memos, but its nothing huge like I expected. He pointed out that the skill he use the most is actually verbal. He also explains that in this career, although you write, its just not as often as compared to communication. Since he deals with the supply chain aspect of the company, this is where his where most of his time is spent on. Hes constantly on the phone talking to clients, handling from one order to the next. Additionally, he has to communicate to his superior, co workers, and especially clients. Once I found this out, I actually thought twice about my career for a moment. I wouldnt mind communicating on the phone with clients, but days after days wouldnt be my ideal job. However, knowing this, I have a clue into the type of writing I would have to do in the future, which is limited. Moving on, I then asked him if he ever gone out of his discourse community and what his experience was. He answered that he has gone over to different area of the company, but mainly to socialize. He explains that its different from his community. They speak, act, and even write differently. To connect his experience, he told a story he once experienced working with people from other communities. He once spent a whole six months writing a proposal to give to one of his client on how to improve their supply chain. Once finished and handed over to the client, the client looks at it, but brushes off to the side. Because the proposal was written completely in a different style, the client just couldnt comprehend the materials, nor did he even bother to look deep into it. Right off the bat, he felt it would take too much time for him to analyze the entire proposal. He also noted that he has couple of friends in the business area of the company and they do write a lot more than he does. In term of writing, he explains that its obviously different between what he writes and what they write. They also write proposals and but theirs is long detailed documents while he writes short and brief documents. DOCUMENT SUMMARY In the first article Turning the Supply chain into a Revenue Chain, the author Gerard P. Cachon concentrates a specific area in supply chain, revenue sharing. Revenue sharing is when a retailer shares the profit it makes to supplier. This is different from the traditional method of paying off the item completely. This article has a typical problem and solution approach. The author Cachon explores the company Blockbuster and its video rental problem. Its current supply chain method provides insufficient videos to customers. The solution to Cachon, is to ditch the traditional pricing method and use revenue sharing to solve this problem. Since this article is slim, the author provides a short description of the two methods and then shows the pros and cons in a table to compare them. But whats the purpose of describing the two methods? By comparing the two, it gives the readers or audience an opportunity to look into the advantage and disadvantages between the two and let them decide whi ch is more efficient for their business. This audience can be business owners, instructors, engineers, or even student who is interested in doing research upon the topic. The second article Supply Meet Demand in an Uncertain World. The author explains about companies confrontation with a large amount of number and variety of products on the market, they find it more difficult to determine demands and forecast production. Consequently, they end up having inaccurate forecasts and as a result cost becomes a problem. Therefore he also details a new approach to the remedy the entire forecasting, planning, and production process. To be able to accurately forecast demands, they must figure out their suppliers (retailer, wholesalers, and manufactures) needs. By figuring this out, companies then have critical decision to handle the most unpredictable items; for instance, such as seasonal demands. In other words, the main article discuses the importance of forecasting and how its vital for companies to understand and avoid making forecasting mistakes. The bottom line, forecasting accurately provide production efficiency and save cost, and in return provides mor e profits. CONCLUSIONS By doing the interview and analyzing the two documents, I finally have a broader understanding how to approach different type of writing. Every discourse community has a different style of writing. Whether is written formally or informally, the target audience varies and therefore affects the way the author writes. In the engineering field, the most likely audience for the technical reports is other engineers with a similar background. For example, my professional field of ISE, because the person has to write lots technical reports and as a result, the paper would probably have many technical terms engineers would understand. In the article Turning the Supply Chain into a Revenue Chain, I discovered several key terms that was widely used in these type of writing. This includes: efficient, costly, inventory, revenue, retailer and supplier. In the second article, much same happens with similarity to the first. The format and way the grammar style used in technical reports can also be different. Although, the format is organized like most writing; it has an intro, body and conclusion, with the difference of several additions. It includes a discussion on the findings, and visuals such as graphs, tables, figures, pictures, and illustration. Technical reports have an organized and structured format because a majority of the time, their audience may not read the entire report in one reading. Often times, they may just look for relevant data. So therefore, the way its written, readers are able to open a document, and locate what he/she is looking for easily. What Ive ultimate taken away from analyzing the two documents is the variety and amount of writing involve in my community. In my opinion, the type and amount of writing done varies from different level. A chief engineer in the ISE field would likely have less writing to do whereas an entry position engineer would have lots more. I can safely assume that once I start out my career, there would be more writing involves. I probably have to write things similar to the person I interviewed. This might be in the form of memos, presentations, and work orders.

The Japanese Colonial Legacy In Korea Essay -- essays research papers

The Japanese Colonial Legacy In Korea North and South Korea are nations that while filled with contempt for Japan have used the foundations that Japan laid during the colonial period to further industrialization. Japan's colonization of Korea is critical in understanding what enabled Korea to industrialize in the period since 1961. Japan's program of colonial industrialization is unique in the world. Japan was the only colonizer to locate various heavy industry is in its colonies. By 1945 the industrial plants in Korea accounted for about a quarter of Japan's industrial base. Japan's colonization of Korea was therefore much more comparable to the relationship between England and Ireland then that of European colonization of Asia or Africa. Japan's push to create colonial industry lead Japan to build a vast network of railroads, ports, and a system of hydro- electric dams and heavy industrial plants around the Yalu River in what is now North Korea. The Japanese to facilitate and manage the industrialization of a colony also put in place a strong central government. Although Japan's colonial industrialism in Korea was aimed at advancing Japanese policies and goals and not those of the Korean populace; colonization left Korea with distinct advantages over other developing countries at the end of World War Two. Korea was left with a base for industrializing, a high level of literacy, experience with modern commerce, and close ties to Japan. Japan's colonial heavy industrial pl...

Part IV: Condensed Version

As an overview, Cleanthes is described as a philosopher that has a calm disposition. Demea is the one more concerned in the cause of religion. Philo is the arbiter or mediator between the ideas presented by Cleanthes and Demea. Cleanthes was wondering why Demea was insisting that the Deity had no resemblance to humans in terms of human mind and understanding. For Cleanthes, the Deity has powers that humans cannot comprehend, for that is its nature––unexplainable. Though incomprehensible, Cleanthes recognized the Deity as a supreme being.Cleanthes also questioned Demea what was the difference of those who believed in the Deity and those who were Sceptics or Atheists. Atheists believed that the first cause of all was an unknown being. Atheists do not recognize the existence of a Deity. Atheists have boldness. Not only they had rejected the production by a mind, they also pretend to assign intelligible cause. Demea replied and commented that Cleanthes had presented his tho ughts concerning the Deity with criticism instead of reasoning.Demea presented the comparison between the Deity and humans since Cleanthes said that the Deity is similar to the way humans think and understand. A human mind is filled with ideas, feelings, passions, and different faculties. And the human mind varies from one person to another. Though they vary from one another, the ideas they presented have form or order. The Deity has a perfect nature. He is able to see into the past, into the present, and into the future. Also, unlike the human mind that can change from one instance to another, the Deity has a fixed and firmed decision.The presence of the Deity is felt by those who believe in it. He is present everywhere, unlike humans who can only exist in one place at a certain point in time. Cleanthes again commented based on Demea’s words. With the way Demea explained, Cleanthes said that those â€Å"who maintain the perfect simplicity of the Supreme Being† were co nsidered Atheists, yet they were unaware of it. For if we recognized the existence of the Deity, and since we know that his characteristics are incomprehensible, humans must give the Deity the respect he deserves.As humans, it is but natural to give due respect to the Deity. However, humans who do not give due respect to the Deity are diverging to the accustomed way of the Deity’s nature. It all bois down to human mind and the way it perceives things. Those who do not respect the Deity have restricted their minds to think of ways to give glory to the Deity. A mind that thinks with simplicity cannot think of creative reasoning and normally inclined to what is common, or to something that has no uniqueness at all.Demea chose to believe in the â€Å"perfect simplicity† of the Deity. The way we defined simplicity does not describe the true nature of the Deity, for the Deity’s mind definitely does not think simply. Same with humans, the Deity’s way of thinking is complicated yet creative. Philo, upon hearing the exchange of ideas between Cleanthes and Demea, argued that in order to know â€Å"the cause of that Being whom you suppose the Author of Nature,† they could judge the matter by reason or by experience. With reasoning we are able to explain the cause of every idea we thought of.We explain things based on reasoning that involves a whole lot of mind thinking. With experience we are able to explain the cause based on what we had experienced or what others had experienced. And because experience differs from one person to another, no two individual can think exactly alike. In reasoning, the mental world and the material world both need a cause. In experience, the material world is much easier to comprehend than the mental world because the material world is tangible unlike the mental world or the world of ideas.Philo continued to argue that in order to understand the cause of the Author of Nature why not consider focusing on th e present material world. What is beyond the material world is vague and unknown. It is like saying to be contended on what we presently know about the Deity or God and do not worry ourselves on what is incomprehensible to us. The most important is that we know that there is a God. Philo added that some philosophers were ignorant and yet they disguised to know explanation to some matters.Such philosophers were called Peripatetics they would reason out and yet they were not really knowledgeable of the matter. They took advantage of those who were unaware of the matter. The matter on having an order in the ideas of the Supreme Being was an example. Some philosophers explained that having order is just one of the natures of the Deity. Cleanthes commented that Philo’s arguments were easy to answer. Cleanthes gave an example that if he were assigned cause for an event, would there be a problem if he could not tell the cause of that cause?For Cleanthes, knowing the Deity is the mos t important. He had stopped his inquiries and settled on the fact that there is a Deity. He did not push to knowing the cause or the order of the ideas of the Deity. For him, the existence of the Deity is what is more important. Believing on this fact is already enough. He would not busy himself on discovering what else should be known about the Deity. However, Cleanthes also said that those who would want to know what is beyond the existence of a Deity may do so.Philo said that he pretended not to be like Cleanthes who stopped thinking what lies ahead or what is beyond the existence of the Deity. Philo also pretended not to be like those who go and explore beyond to inquiry more of the existence of the Deity. Philo said he should have not attempted to expound on his arguments. Philo stressed that naturalists, with regard to the matter about the Deity, normally explain their ideas by giving out general causes.

Fiscal and Monetary Policy

Introduction As an assistant manager for Skanska I have been asked by my manager to explain how fiscal and monetary policy decisions affect the business in which I work. To undertake this task I will provide explanation of the fiscal and monetary policies. I will also explain what interest rate is and what could be possible changes on it. Additionally, I will explain how both policies could make changes in employment level. Fiscal policy Economic climate is essential to be controlled within every single county because this helps control important activities within the particular country.All countries where economy is developed created and follow polices which ensure that money spent by government are used in an appropriate way. Those policies are known as fiscal and monetary policies. Fiscal Policy Fiscal policy could be defined as a legislation which was introduced by government to control the economy. The fiscal policy control and affects public taxation, public expenditure and bor rowing money. Fiscal policy includes direct and indirect taxation, public finances, public sector borrowing, pre-budget report and redistribution of income.The purpose of fiscal policy is to monitor, control and support economy as a whole. (Ref. http://www. investopedia. com/terms/f/fiscalpolicy. asp#ixzz1nhAdVG74) Taxation Taxation could be defines as a collection of money by government from their citizens and corporation businesses to found operational expenditure of the country. Changes in taxation would have a large influence on economy because amount of obtained money could be spent for different purposes or needs of the country. Taxation could be divided into two main types which are direct and indirect taxation. Ref. Book: Business level 3, Book Publisher: Edexcel Page: 300 Author John Bevan) Direct Taxation This particular type of taxes is paid by population and businesses on their income and profit. If the amount of income is higher than the higher will be direct tax which will have to be paid. Direct taxes could be collected by government in form of income tax, corporation tax, council tax, working tax, road tax, capital gains tax, inheritance tax, stamp duty, national insurance (NI). (Ref. Class notes- Direct and Indirect taxation Lecturer- Brenda Horan Date- 06/02/2012) Income TaxIncome Tax rates 2011-12 by tax band and type of income Income tax is a main financial source for government to found activities of the country and public services. This is pay by anyone within the country who has an income. It is protected by legislation that organisations and individuals have to proof how much income was generated for each year. Income tax could be calculated in three ways which is 20, 40 and 50 percent. Additionally, there is a possibility of personal allowance which means that some people income is not taxable as they do not earned enough to pay income tax.This tax year the basic personal allowance or tax-free amount is ? 7,475. Furthermore, some peopl e may be entitled to a higher Personal Allowance if they have reached the age of 65 or over. (Ref. http://www. hmrc. gov. uk/incometax/basics. htm) †¢ National Insurance Contributions This is another form of tax which is based on income. National Insurance contribution also known as NI is paid by employees and employers to the government. NI is dependable on the amount of money which is earned by each party and whether people are employed or self-employed.Through National Insurance contributions employees are building up to entitlement for different social benefits if they have to. Additionally, NI building up a form of state pensions when employees would be retired. There is one restriction where people do not have to pay NI and this is when they reach retirement age. (Ref. http://www. hmrc. gov. uk/incometax/basics. htm) †¢ Corporation Tax Corporation tax is a form of tax which is based on taxable profits of all businesses. This is why organisations do their best to redu ce amount of corporation tax.The most common way to deduct the amount of corporation tax is to reinvest the profit into the further development of the business. (Ref. http://lexicon. ft. com/Term? term=corporation-tax) Indirect Taxation Indirect taxes are charged by government on producers or suppliers. The main aim of these taxes is to reduce pollution and improve the environment. The examples of indirect taxes are value added tax (VAT), excise duty, air passenger duty, insurance taxes such as car, home or pet insurance, TV licence or driving licence. (Ref. http://tutor2u. net/economics/revision-notes/as-marketfailure-indirect-taxation. tml) †¢ Value Added Tax (VAT) This type of tax is charged almost on all products or services provided by organisations. For instance businesses pay VAT for all products which are needed to manufacture the products and then VAT is paid by customers if they want to buy manufactured products. VAT could be charged into three different rates which a re standard rate 20%, reduced rate 5% and zero rated 0%. Standard rate is most common form of VAT and this is paid on almost all products or services unless they have been specified to reduce or zero rate.Reduced rate is depend on products it’s self and the circumstances of the sale. The most common example of reduced rate VAT are domestic fuel and power, installation of energy saving materials, sanitary hygiene goods or children’s car seats. Zero rated VAT is similar to the reduced rated VAT as is depend on products it’s self and the circumstances of the sale. The example of this type of VAT could be products or services such as food apart from the meals purchased in restaurants or hot takeaways, books and newspapers, children's clothes and shoes, public transport. (Ref. http://www. hmrc. gov. k/vat/start/introduction. htm) †¢ Excise Duty This is another form of indirect tax which is only paid for certain products on the market. Excise duty tax is added to the goods or services which might be luxuries, danger for environment and harmful for the health of population. The examples of products which include excise duty are tobacco, spirits and beers, oil or gambling. The government has introduced excise duty to increase amount of overall collected taxes but also to decrease the demand for particular products. (Ref. http://customs. hmrc. gov. uk/channelsPortalWebApp/channelsPortalWebApp. ortal? _nfpb=true;_pageLabel=pageExcise_InfoGuides) †¢ Air Passenger Duty Air passenger duty is paid by airlines to the government for carriage passengers from UK airports. International booked passengers who are coming into the country are exempted to pay this duty. Since 2009 air passenger duty is paid by the amount of flies whereas use to it was charged by every single passenger. The changes amended in this type of taxation increased prices of airline tickets as organisations are forced to pay more taxes. The main purpose of collection of air pas senger duty is to raise extra funds to upport economy but also for environmental reasons. (Ref. Book: Business level 3, Book Publisher: Edexcel Page: 301 Author John Bevan) Public Finances Public finances could be referred as the amount of money which government pays for its expenditures through collection of taxes and borrowing. To support community within the country the government provides valuable activities such as security, education, transport and health support. Running the following activities might cost government millions so this is why appropriate amount of collected taxes is essential.Government have to balance overheads for different departments in appropriate way and ensure that money spent in certain area would benefit population and generate future return in the economy. (Ref. http://glossary. econguru. com/economic-term/public+finance http://www. etvotenow. org/financial-tips/public-finance-definition-know-your-environment-in-the-business-world-233. html) Public Se ctor Borrowing Public sector borrowing also known as a Public Sector Cash Requirement could be defined as an amount of money which government has to borrow from Bank of England to operate essential activities provided to the public.Public sector cash requirement occurs when the country does not collect enough finances to cover overheads of essential activities. If that would happen, then country will start going into the debt what would disadvantage economy and community as less money might be invested in public interest. (Ref. http://www. qfinance. com/dictionary/public-sector-borrowing-requirement) Impact of Fiscal policies on Skanska? Changes made within Fiscal policy would have a large impact on business operations. Skanska could be affected by any decisions made within these policies as any decisions could change the activities and revenues of the business.For instance, if government cut down the spending costs to build hospitals or motorways then Skanska will lose contracts, w hich simply means there would not be projects undertaken by my organisation. This situation would be reflected in the release of employees as the organisation might not be able to afford to maintain workforce. Additionally, this would affect the manufacturing organisations as they would not be able to supply Skanska with their products and therefore less money will be generated and flowed into the economy.How does Fiscal policy affect Skanska? Skanska operates in construction industry so any changes in fiscal policy would affect overall operation of this business. Skanska as a one of leading construction organisations in the United Kingdom would be affected by positive or negative outcome. For instance, if government would change income tax band from taxation element for higher then this would benefit this organisation as there would be a possibility to pay lower amount of taxes by Skanska.The example could be that if government increase the income tax band of 50% from 150,000 to 20 0,000 then my chosen organisation would generate higher revenue as even if they would achieve revenue of 180,000 the business will under the 40% of income tax band. The effect of changes in this fiscal policy could create more profit for Skanska so owners, stakeholders and employees might benefit from this fact as higher amount of money obtained by the business could be shared into these parties. Additionally, the result of fewer taxes paid by my organisation would nathnelo investors and owners to reinvest extra income in the business.Reinvestment of generated profit would be equalised to the expansion of Skanska what might create new jobs for employees due to further investments. Changes in public sector borrowing would also affect Skanska because if government would not collect enough taxes than it automatically decrease amount of possible spending’s into the economy. In the past the government applied Golden Rule of public borrowing which state that it should never be borr owed more than 40% of overall income from economy. Due to recession in United Kingdom the government has to break this rule to reduce possibility of bank collapse.In 2010 the government decided to introduce Fiscal Responsibility Act which is about limiting the amount of government borrowing. This act is mended to stop the country to follow into the debt. Due to breaking Golden Rule decision my chosen organisation had better opportunities to undertake any projects as more money were flowing into the economy. (Ref. Book: Business level 3, Book Publisher: Edexcel Page: 301 Author John Bevan) Monetary Policy Monetary policy is interlinked to fiscal policy and it was created by the government to support and control an economy activities.Monetary policy influence aggregate demand, employment level, money supply, the interest rate that is offered by central bank and the level exchange rate within the country. In the United Kingdom the central bank is the Bank of England which is in charge of interest and exchange rates or money supply. Additionally, the Bank of England is responsible for the amount of money that banks need to keep in the vault which is also known as bank reserves. The purpose of monetary policy is to control and stabilize overall economy within the country. (Ref. http://www. nvestopedia. com/terms/m/monetarypolicy. asp#ixzz1oQuE0cW4) Aggregate Demand Aggregate Demand could be defined as the total demand for provided goods and services produced within the economy over a certain period of time. Aggregate demand is considered as the sum of consumption, investment, government spending, and net exports. Aggregate demand has a large influence on the economy as a whole because its increase or decrease would generate positive or negative outcomes in the economy. (Ref. http://finance-dictionary. com/definition/a/aggregate-demand/) Interest RateInterest rate could be defined as the amount of percentage charged by lender usually banks to the borrower. The perce ntage of interest rate is based on the annual basis also known as Annual Percentage Rate (APR) and this is dependable on the value of borrowed money or assets. The example of borrowed assets could be cash, beneficial goods of consumers and large assets such as vehicles or premises. If the interest rate is low then there is frequent possibility of larger investments as the businesses do not have to pay back much more than it was borrowed from the bank. Ref. http://www. investopedia. com/terms/i/interestrate. asp#axzz1oRT2mwKL) Employment Level Employment level could be defined as the population who is currently working and this is presented in form of percentage. The level of employment is very important factor to be considered by government because through this aspect the taxes are collected which could be reinvested into the economy. Employment level is affected by monetary policy because if inflation level would increase then more likely the wages of employees would be higher.The overall result from this situation could be that the employer might reduce workforce to cut down cost which possibly would decrease aggregate demand due to less people would have confidence in spending money. (Ref. http://www. economicshelp. org/blog/453/unemployment/definition-of-full-employment/) Impact of Monetary policies on Skanska The changes in monetary policy would have a large influence on my chosen business because changes amended in these policies could have knock-on effect in my organization.For instance, changes of the interest rate for lower could lead to the situation where Skanska might invest in latest machinery as interest rate on this purchase will be lower so the business would save money if the make a purchase in this period. Additionally, low interest rate might create situation where population would be less likely to make a savings due to low interest which they could receive. If population would not be interested in saving then they would prefer to spend the money which they earn so the economy would benefit as the aggregate demand would increase.How does Monetary policy affect Skanska? Implementation of monetary policy could affect industry within my chosen business operates. Through increase or decrease of interest rates Skanska would be affected by the changes in demand of provided services by population. For instance, if government would decrease the level of interest rate than this might stimulate higher aggregate demand because people would have more money to spent. If population have a confidence to spend money than my chosen business is more likely to convince potential customers to make the purchase.Additionally, lower interest rate would attract Skanska for new investments due to low interests which need to be paid back. This is also easier for construction industry to find new invertors all over the world as in this period investors are able to generate large return of invested finances. If government and central bank would decide to raise interest rate than this would disadvantage my chosen organisation as opposite effect which most likely would reduce aggregate demand and inflation. Employment level would be affected by changes in monetary policy which could create different situations within operation of Skanska.Government do their best to keep inflation at 2% which means that economy would be stable and wages would be increase by similar level. Low raise of inflation would means that employees have a job security due to steady costs of business. For instance, if inflation would drastically rise then wages would increase too so as a result business might not be able to afford workforce due to too high overheads. (Ref. http://tutor2u. net/economics/content/topics/ad_as/ad-as_notes. htm) How fiscal and monetary policy would help Skanska to achieve its objectives.Skanska committed their selves to outperform business in the management of the environment, health ; safety and the engagement with the commu nities they work in as well as the project performance and profitability. The achievement of main aims is depended on the legislations of government. Through changes in fiscal policy my chosen organisation would be able to generate outcome which would benefit the business and the productivity of economy. For instance, if inflation increased due to raise of aggregate demand than increased spending would most probably decrease national debt at least in short term.Also decrease of income tax would increase the amount of available organisational income which might increase the aggregate demand. Appropriate changes in fiscal policy could create significantly impact the national income and therefore have immediate effect on the economy. Another benefit which Skanska could obtain from changes in fiscal policy is higher profitability and motivation of workforce if taxes on wages would be decreased. Additionally, if higher amount of people and organizations would earn more than automatically the government would collect more taxes such as VAT or income tax.Growth of economy would also means that government would spend less money for different types of benefits which support unemployment community. (Ref. http://12chunso. wordpress. com/2011/05/11/advantages-and-disadvantages-of-fiscal-policy/ http://library. thinkquest. org/19110/english/advantag/index. html http://www. economicshelp. org/macroeconomics/fiscal-policy/fiscal_policy. html) On the other hand, Fiscal policy have great influence on businesses operation so government have to ensure that amended changes do not affect the organisations in the way that they would not be able to operate.For instance if government would increase the income tax as too high level than organisation would not be interested in feather operations as too much amount of taxes which will have to be paid to government would be seen as not reasonable and the organisations might be closed down. This would create negative outcome for economy b ecause if businesses will be closed down then unemployment would increase and more money government will have to spend to support those people and no taxes at all would be collected as organisations would abandon from operations.Additionally, changes in direct taxation or government spending may take considerable time because of both political and moral reasons. For instance, taxing rich people more than the others might be seen as unfair treatment for parties who are charged higher. (Ref. http://12chunso. wordpress. com/2011/05/11/advantages-and-disadvantages-of-fiscal-policy/ How monetary policy would help Skanska to achieve its objectives. http://www. ehow. com/facts_5796267_benefits-policy-over-fiscal-policy_. html) ConclusionOverall, I have described what fiscal and monetary policies are and what is involved in those aspects. Also I have explained how does policies affect my chosen organisations and what out6come could be generated through changes in both policies. The fiscal a nd monetary policies are closely interlinked to each other. Fiscal and monetary policies are very important to be managed in an appropriate manner by government because wrong changes would not only affect businesses within the country but also the economy as a whole will be affected.Bibliography AuthorPageDate John Bevan Book- Business level 3 Page: 300-305 Publisher: Edexcel Class notes- Direct and Indirect taxation Lecturer- Brenda Horan Date- 06/02/2012 http://www. investopedia. com/terms/f/fiscalpolicy. asp#ixzz1nhAdVG74 http://www. hmrc. gov. uk/incometax/basics. htm http://lexicon. ft. com/Term? term=corporation-tax http://tutor2u. net/economics/revision-notes/as-marketfailure-indirect-taxation. html http://www. hmrc. gov. uk/vat/start/introduction. htm http://customs. hmrc. gov. k/channelsPortalWebApp/channelsPortalWebApp. portal? _nfpb=true;_pageLabel=pageExcise_InfoGuides http://glossary. econguru. com/economic-term/public+finance http://www. etvotenow. org/financial-tips/p ublic-finance-definition-know-your-environment-in-the-business-world-233. html http://www. qfinance. com/dictionary/public-sector-borrowing-requirement http://www. investopedia. com/terms/m/monetarypolicy. asp#ixzz1oQuE0cW4 http://finance-dictionary. com/definition/a/aggregate-demand/ http://www. investopedia. com/terms/i/interestrate. asp#axzz1oRT2mwKL Fiscal and Monetary Policy TOMAS L. OLFATO ANSWERS TO GROUP 4 EXAM ECON 204 (NOTE: ANSWERS ARE HIGHLIGHTED IN YELLOW) PART I. (5 points each) A. An increase in government spending will shift the IS curve to left increasing output with higher interest rate. [pic] Expansionary monetary policy or Contractionary monetary policy. a) To maintain the same level of output, what monetary policy should BSP implement? ANSWER: EXPANSIONARY MONETARY POLICY (Increasing money supply lowers interest rate) b) To maintain the same level of interest rate, what monetary policy should BSP implement?ANSWER: CONTRACTIONARY MONETARY POLICY (Reducing money supply results to an increase in interest rate) B. An inflationary gap occurs when aggregate demand exceeds aggregate supply at full employment level of output. When there is increased spending and availability of money are high, prices start to rise resulting to an inflationary gap. What fiscal policy (Expansionary or Restrictive) should the government implement to dampen growth an d lower inflationary pressures(5 points). ANSWER: RESTRICTIVE FISCAL POLICY (Racing taxes or cutting government spending to dampen GDP(Aggregate Demand) growth and lower inflationary ressures) [pic] C. A Deflationary gap occurs when aggregate supply exceeds aggregate demands at full employment level of output. The opposite of Inflation, deflation has the side effect of increased unemployment which can lead to economic depression. What fiscal policy (Expansionary or Restrictive) can government implement to stop severe deflation(5 points). ANSWER: EXPANSIONARY FISCAL POLICY ( Increasing government purchases, decrease in taxes and/or increase in transfer payments closes a recessionary gap, stimulate the economy and decreases the unemployment rate) pic] PART II. (2 points each) True or False: FALSE 1. The Keynesian school of thought is based on the premise that free markets can regulate themselves alone, free of any human intervention. There is an invisible hand that moves market toward s a natural equilibrium, without the requirement of an intervention. TRUE2. Keynesian economic models stress the fact that government intervention is absolutely necessary to ensure growth and economic stability. The government has the very important job of smoothing out the business cycle bumps.TRUE3. In the Goods market, an increase in interest rate will result to a decrease in Money Demand while a decrease interest rate will result to an increase in Money Demand. TRUE4. In the financial market, an increase in interest rate will increase Money Supply while a decrease in interest rate will decrease Money Supply TRUE5. In liquidity trap, people are indifferent as to how much money or how many bonds they hold, so they are willing to hold fewer bonds and more money (more liquid) at the same nominal interest rate.The money supply will increase but the effect on the nominal interest rate remains zero. All the additional money is held as idle balances and equilibrium is unchanged. FALSE6. Disposable Income excludes both the negative impact of taxes and positive impact of transfer payments. FALSE7. Transfer payments decreases disposable income TRUE8. Fiscal neutrality creates a condition where demand is neither stimulated nor diminished by taxation and government spending. TRUE9. Crowding out effect happens when expansionary fiscal policy causes interest rates to rise, thereby reducing the investment or spending.If an increase in government spending and/or a decrease in tax leads to a budget deficit and this deficit is financed by increased borrowing, this creates demand for money and loanable funds. This will increase interest rates leading to a reduction in private consumption or investment. FALSE10. Expansionary fiscal policy increases national saving thereby reducing the supply of loanable funds and raising the equilibrium of the interest rate. PART III. (5 points each) 1. A monetary policy wherein the government steps on the break. RESTRICTIVE MONETARY POLICY 2. A policy that focuses on controlling price and interest rates.MONETARY POLICY 3. The most popular policy instrument. OPEN MARKET OPERATIONS 4. A monetary policy instrument in which BSP have no total control. DISCOUNT RATE 5. When the government wants to reduce the money supply in open market, it has to. SELL BONDS TO THE PUBLIC PART IV. (10 points) If the government wants to solve the issue on economic growth by increasing the money supply, what should be the effect on interest rate, investment, and consumption? ^MONEY SUPPLY, v INTEREST RATE, ^INVESTMENT, ^ CONSUMPTION Please email your answers to [email  protected] com with copy to [email  protected] com and [email  protected] com THANKS

Im Alive Essay Example

Im Alive Essay Example Im Alive Essay Im Alive Essay The television show I’m Alive, episode â€Å"Ambushed† makes viewers re-think holding a snake without it being identified by an expert. A biology teacher told her students that they could find animals in the wild, bring them into school, and she would identify them. In their classroom, there were turtles, spiders, frogs, snakes, and more. The teacher told the students that they could hold any of the animals that they wanted to without permission. Rusty Van Wert and Caleb Snow went over to a terrarium. Rusty reached into the cage to grab and hold a non-venomous yellowbelly water snake, which had been caught in the wild and identified by his biology teacher. His eyes were lit up with joy to be holding this snake. He had a very big smile on his face and could not appear to be any happier in that moment. The snake was then handed off to Caleb, who had never held a snake before. Caleb squeezed the snake pretty hard which made it start squirming and twisting and just going crazy. Caleb’s eyes showed fear. His whole body was frantically trying to control this 2. 5 foot long snake and get it back into the cage. Sweat started to run down his cheeks and drip onto his shirt. He was very nervous and still trying to put the snake back into the cage when he got bit. He yanked his arm away very quickly and immediately let go of the snake. Rusty’s first thoughts were â€Å"If this snake gets loose it is going to bite someone else. So I had to do something and I had to do something quick. † Rusty tried to grab the snake as quickly as he could and that’s when the snake bit him. He was bit four times. The snake was latched onto Rusty’s hand, so he frantically yanked the snake off by his other hand and jammed it back into the cage and threw the lid on top. Total shock had overcome both Rusty and Caleb. Now looking into each other’s eyes not knowing what to do or think, hearing the teacher say â€Å" This is just a non-venomous yellowbelly water snake, but you better go down to the nurse’s office and get checked out anyways. † They headed to the nurse’s office. On the way to the nurse’s office both Rusty and Caleb’s hand started swelling up and they were in extreme pain. Their vision became blurred being described as tunnel vision. They started stumbling around and started to have trouble breathing. Both of them got sat down in chairs in the hallway before making it to the nurse’s office. Rusty’s face went pale, he started sweating really bad, then all of a sudden his eyes rolled into the back of his head and he passed out. Caleb jumping up in fear started to yell at Rusty and he regained consciousness. They finally made it to the nurse’s office and it was decided they both be taken to the hospital and get checked out there. Shortly after arriving at the hospital Rusty was taken back and seen by a doctor because he was in such bad shape. The doctor said that the snake bite that he had was defiantly not from a nonvenomous snake but he had to have a picture of the snake to determine what kind of antivenom he was going to need to give to Rusty. The school sent over photos of the snake and Rusty identified which snake that they had gotten bitten by. The doctor said that it was a venomous cottonmouth snake. Shocked by the news that he was just given Rusty started getting viles of antivenom pumped into his body. He ended up needing 8 viles of antivenom. Typical cottonmouth snake bites can deliver 142 mg of venom. 13 mg is enough to kill a human. Rusty was in critical condition and in intensive care for 2 days. Rusty and Caleb both ended up recovering and being released from the hospital but they both had to undergo six weeks of rehab to repair the damage that was done to their hands and arms. Rusty concludes the story by encouraging people to not ever hold a snake that has not been identified by an expert. If an snake has been found in the wild and identified by a person on the street as a common snake of the area, always check with an expert before handling the snake.

Free Essays on Bopolar Disorder

Definition Bipolar, or manic-depressive disorder, is a mood disorder that causes radical emotional changes and mood swings, from manic highs to depressive lows. The majority of bipolar individuals experience alternating episodes of mania and depression. Description In the United States alone, bipolar disorder afflicts almost two million people at an annual cost of over $45 billion, according to a 1991 report by the National Institutes of Mental Health. The average age of onset of bipolar disorder is from adolescence through the early twenties. However, because of the complexity of the disorder, a correct diagnosis can be delayed for several years or more. In a survey of bipolar patients conducted by the National Depressive and Manic Depressive Association (MDMDA), one-half of respondents reported visiting three or more professionals before receiving a correct diagnosis, and over one-third reported a wait of ten years or more before they were correctly diagnosed. The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition (DSM-IV), the diagnostic standard for mental health professionals in the United States, defines four separate categories of bipolar disorder: bipolar I, bipolar II, cyclothymia, and bipolar not-otherwise-specified (NOS). Bipolar I disorder is characterized by manic episodes, the "high" of the manic-depressive cycle. A bipolar patient experiencing mania often has feelings of self-importance, elation, talkativeness, increased sociability, and a desire to embark on goal-oriented activities, coupled with the characteristics of irritability, impatience, impulsiveness, hyperactivity, and a decreased need for sleep. Usually this manic period is followed by a period of depression, although a few bipolar I individuals may not experience a major depressive episode. Mixed states, where both manic or hypomanic symptoms and depressive symptoms occur at the same time, also occur frequently with bipolar... Free Essays on Bopolar Disorder Free Essays on Bopolar Disorder Definition Bipolar, or manic-depressive disorder, is a mood disorder that causes radical emotional changes and mood swings, from manic highs to depressive lows. The majority of bipolar individuals experience alternating episodes of mania and depression. Description In the United States alone, bipolar disorder afflicts almost two million people at an annual cost of over $45 billion, according to a 1991 report by the National Institutes of Mental Health. The average age of onset of bipolar disorder is from adolescence through the early twenties. However, because of the complexity of the disorder, a correct diagnosis can be delayed for several years or more. In a survey of bipolar patients conducted by the National Depressive and Manic Depressive Association (MDMDA), one-half of respondents reported visiting three or more professionals before receiving a correct diagnosis, and over one-third reported a wait of ten years or more before they were correctly diagnosed. The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition (DSM-IV), the diagnostic standard for mental health professionals in the United States, defines four separate categories of bipolar disorder: bipolar I, bipolar II, cyclothymia, and bipolar not-otherwise-specified (NOS). Bipolar I disorder is characterized by manic episodes, the "high" of the manic-depressive cycle. A bipolar patient experiencing mania often has feelings of self-importance, elation, talkativeness, increased sociability, and a desire to embark on goal-oriented activities, coupled with the characteristics of irritability, impatience, impulsiveness, hyperactivity, and a decreased need for sleep. Usually this manic period is followed by a period of depression, although a few bipolar I individuals may not experience a major depressive episode. Mixed states, where both manic or hypomanic symptoms and depressive symptoms occur at the same time, also occur frequently with bipolar...

Capital invistment apprisals Essay Example | Topics and Well Written Essays - 750 words

Capital invistment apprisals - Essay Example There are 5 techniques that have been employed in this particular scenario: simple payback method; accounting rate of return (ARR); net present value (NPV); and internal rate of return (IRR) (Mott, 1997). Capital Investment Appraisal Capital investment appraisal is the evaluation of the attractiveness and viability of an investment proposal, using techniques like payback period; net present value (NPV); average rate of return (ARR); or internal rate of return (IRR) (Go?tze, Northcott & Schuster, 2008). Investment appraisal is an essential part of capital budgeting and is relevant in cases where the returns cannot be easily quantified (e.g. training, marketing, and personnel). All businesses need fixed assets (capital equipment) like vehicles, premises, and machinery. The acquisition of those assets is called capital investment. Just like other business activities, capital investment comes with an element of risk and uncertainty, because costs are incurred today so as to generate some benefits in the future (Harrison, 2003). Capital investment appraisal techniques are aimed at enhancing and supporting decision making on such investment undertakings. The Appraisal Techniques i) Payback Period Method This technique is based on the time needed for the forecasted net cash flows to equal the amount of capital that has been invested in a potential investment initiative (Mott, 1997). The investment project that repays whatever capital invested in the least possible time is considered to be the most attractive (Gardner, 1998). This technique requires the following estimates: (a) amount of capital needed, and (b) the timing and amount of the net cash flows an investment generates. Advantages a) Simple to compute and easy to understand b) Suitable for risky projects where it is difficult to predict future cash flows beyond the first couple of years (for instance, IT). c) Suitable if short term cash flows are more critical to the survival of an investment than long-term ca sh flows. d) Suitable when there is a concern regarding gearing or borrowing. Disadvantages a) Does not factor in the time value of money (cash now is often more valuable than cash received later). b) Disregards cash flows when the payback period elapses. ii) Accounting Rate of Return While the payback period method concentrates on cash flows, the ARR concentrates on profit. It measures the forecasted average profit before tax and interest as a percentage of the average capital invested in a business venture. Advantages a) Simple to compute and easy to understand b) Caters for the entire life of an investment c) Compatible with ROCE and the performance ratio Disadvantages a) Does not account for the time value of money b) Does not offer guidance on what is a good rate of return c) Averages can be confusing and misleading d) Disregards the timing of profits e) No uniform definition of terms iii) Net Present Value This is the present value of all the present and future cash flows of a n investment, discounted at those cash flows’ opportunity cost. Advantages a) Accounts for effects of inflation b) Adjust future cash flows to a PV (present value) Disadvantages a) Inflation is usually unpredictable b) The longer you go into the future the less reliable the discount

Globalization Essay Example | Topics and Well Written Essays - 2000 words - 6

Globalization - Essay Example Only on the first issue can one reasonably argue that the purported center of economic representations - mainstream academic economics - plays a leading role in the debate. And, even then, the free trade, pro-globalisation orthodoxy that, with few exceptions, has predominated within mainstream economics for generations has been contested in all three areas: within the discipline of economics, in other academic disciplines, and outside the academy. Another important question is how abrupt the future changes will be. Abrupt climate change generally refers to a large shift of climate that takes place so rapidly and unexpectedly that human and/or natural ecosystems have difficulty to adapt. Globalisation has increased migration, which resulted in deforestation and global warming. Since 1850 A.D. the climate is dominated by a clear steady warming trend, which has become known as global warming. This warming is particularly noteworthy because the rate of temperature increase is enormously high. In addition, the recent 50-100 years have been the time of unprecedented growth of human activities, accompanied by industrialisation, massive deforestation, and other human interferences with the nature with a thoughtful (harmful) effect on the environment. The natural agents, exerting their influence upon climate has been thus recruiting with a new powerful mean to produce sizeable changes in the climate. One of the essential problems of the present days is to answer the question to what degree the mankind may be responsible for the present-day climate warming. Is the observed global warming just of natural origin, or does it have certain anthropogenic component Is the fact that the climate is getting warmer the result of human insensitive approach to its habitat Is this warming to continue in the future and how serious are the potential environmental consequences If so, the problem of the worldwide increasing air temperature comes to an end as the strictly scientific discipline, but became the uneasy task for everybody on this planet. For about the last decade, there has been an ongoing debate on the contribution of human activities to the global warming of the past century and especially on how anthropogenic activity will contribute to further warming that may occur during the twenty-first century. What is the physical basis for the fear of human-induced changes Similarly to other living organisms in all epochs, the mankind has influenced surrounding environment. However, an impact of human activities has drastically increased after the Industrial Revolution that began in the mid-eighteenth century in the UK and at the present time embraces the continental and/or global scales. The industrial revolution began with the invention of the steam engine. The most important human activities at present that may have an impact on both regional and global climate are connected with: 1. the combustion of fossil fuels and the biomass burning that produce GHG, 2. the

Visual Literacy in Business Essay Example | Topics and Well Written Essays - 500 words

Visual Literacy in Business - Essay Example Simply, Kennedy’s definition is more concerned with the action of seeing and deriving meaning from visual images while Howell’s definition is more concerned with the cognitive processes involved when people retrieve meaning from visual images and how experiences, sensory perception and critical thinking affect the process (Howells, 2009). I am of the opinion that Howell’s definition offers a better and more comprehensive analysis of visual literacy since it not only analyses the physical action of seeing images, but also identifies that it encompasses other factors such as the cognitive processes specific to a person, such as their attention span, experiences, reception to external stimuli and their ability to think critically. I find Kennedy’s evaluation limiting and lacking since it only emphasizes on the physical activity of seeing as the primary and sole factor in the process of retrieving meaning from images. Kennedy’s definition alludes to the fact that visual literacy is straight forward for everyone. However, this is not the case especially in today’s world where conditions such as attention deficit disorders may inhibit the ability of a person to accurately decipher the meaning of images and consequently impact on the visual literacy of a person. In today’s world, the classroom offers an opportunity to study and recognize the different levels of visual literacy among people. According to Elkins, the most compelling argument in favor of visual literacy being considered as a universal language is its ability to communicate messages, concepts and ideas to people of varying cultural languages across the world. The use of one image may be used to convey a singular message to people of diverse cultures and languages across the globe and despite the differences, the people will still retrieve a singular meaning to the visual image presented. Essentially, visual literacy is not

Employability & Personal Development Essay Example | Topics and Well Written Essays - 2000 words

Employability & Personal Development - Essay Example They rightfully play more and in the process, become submerged in new ideas. I’ve always known in my heart that play is a key to learning, and I, for one, am a lifelong learner. Here in Europe, lifelong learning has become a way of life, as reflected from societal values (European Commission, 2002). From educational discourses of the 1960’s and 1970’s, it has been debated that the primary purpose of learning and education is not solely for acquiring and extending theoretical knowledge but â€Å"to develop one’s own character, a character, that becomes reality as a result of growing experience† (Lengrand, 1972, p. 59). The maximalistic view of lifelong learning stresses the importance of learning outside the classic educational context and premises. That would include learning technologies, printed material and visits to museums, art galleries, field centres and heritage sites. This means that even after a student graduates from formal school, he may still engage in learning in the bigger classroom called life, and this would extend all throughout his life span. While the classical field of learning was formed by closed institutions, that were to be attended in the first quarter or third of the lifespan, lifelong learning declares any place and any time as suitable for learning. Tuschling & Engemann (2006) add that learning never stops even when individuals become adults that it becomes adopted as a lifestyle (Tuschling & Engemann, 2006, p. 456). Simply put, lifelong learning extends outside the four walls of the classroom. It takes place anywhere and stays within the learner in the form of knowledge and skills. The same is true in the working world. One needs to keep pursuing learning in whatever they do whether it is job-related or not, because it is part of continual personal development. Recently, I have had the good fortune of indulging in a wonderful learning experience that involved a lot of play. I chaperoned some kinde rgarteners to an interactive museum that encouraged them to revel in their imagination and creativity. Little did I know that the experience offered me an abundance of opportunities to learn and develop skills that can benefit me in my future career. It was a lesson I took with five-year olds, but of course, I was on an entirely advanced level. Discover Children’s Story Centre (2013) is a newly-opened interactive children’s museum in Stratford, East London that caters to young preschool children aged 2-7 years. As a chaperone, I was assigned to watch over 5 gregarious children. The museum guide said it was alright and that the children touch and interact with the exhibits because they literally learn more â€Å"hands-on†. Adults were encouraged to let our hair down and be children ourselves, and further drive the children’s imagination to soar with interesting questions of various possibilities which can only be accepted in the world of play. I found myse lf rummaging for silly ideas that may just work such as tickling the giant’s feet so that he can peep down at us and we can see his face. That prompted my kids to also think up of more creative ideas we can try. Allen suggested we roll on the noisy polka dotted floor in different directions to see if we can make beautiful music together. Nancy mused that we can eat the invisible fruits of the tree so we can have magic powers to use on the giant. Theodore asked if the pirate ship had underground headquarters for superheroes. The

Social Commentators and Modern American Society Research Paper

Social Commentators and Modern American Society - Research Paper Example This is done in light of the fictitious characters and plots that may either be based on fact, or on fiction. In fact, there are many who have successfully pointed out that change emanates from literary works. As literary works are read and analyzed, life in the society gets revisited, with benevolent values being strengthened and malevolent ones being abrogated; and hence the exaction of reforms. Summary On one hand, Gilman’s novel Herland was published in 1915 by the Forerunner and depicts a utopia of a female-only society which reproduces through pathogenesis. The culmination of this development is the realization of an ideal fully functioning social order which is devoid of war, oppression and subservience. On the other hand, there is playwright Arthur’s Miller Death of a Salesman was first premiered on February 10th, 1949. The play is about a father who has a lot of expectations on his sons, especially Biff. Later on, he comes to the harsh reality that he has not b een perfect himself, and commits suicide as an artifice to help Biff start a business. He kills himself in a traffic accident so that his insurer can indemnify Biff and Happy. He assumes that with the indemnity, Biff can start off a business. Interpretive analysis students on key themes: Who were Charlotte Perkins Gilmore and Arthur Miller Arthur A. Miller (1915- 2005) was an American essayist and playwright. Not only did Miller leave a lasting impact in American theatre industry, but he also remained a public figure in the Interwar and the Cold War periods. Miller’s dexterity in literary works is underscored by the Prince of Asturias and the Pulitzer Prize for Drama Awards. Miller’s consciousness for American politics is well underscored by several instances in which he castigated the unjust racist systems in America, even before civil rights movement made an advent. Charlotte Perkins Gilmore (July 3rd, 1860- August 17th, 1935) was an American writer, novelist, poet, short storyteller, sociologist, a nonfiction writer, social reformer, a lecturer and a feminist. As a matter of fact, many scholars and analysts have grouped Gilman as a utopian feminist, since her works were exceptionally suited for women. The veracity of this standpoint is well exemplified by the novel Herland, where she envisions a world that is strictly populated by women and as such, is totally perfect. The Literary Devices Gilmore and Miller Used to Write Their Works there are many literary devices that Miller and Gilmore used to communicate their message. Miller in the play, The Death of a Salesman strongly uses flashbacks to weave his plotline together and into a complex whole. This is seen in the instance where Willy, an old salesperson remembers an instance where he overstated his earnings, and only got to admit this folly when his wife Linda calculated his commission and found an anomaly. It is in this same instance where Willy remembers his conversation with his wife whe re he complained about feeling inadequate about his looks. His wife Linda reassures him that he is good looking. At this point, the playwright lets the audience and analysts into Willy’s insecurity. It is insecurity that leads him into overstating his earnings, and

Licensing and Professional Organization Essay Example | Topics and Well Written Essays - 500 words

Licensing and Professional Organization - Essay Example In most cases, the program has a theoretical background, which has evidence regarding on clinical experiences on community-based practice settings (Sullivan-Marx, 2010). In this program, the nursing students get the chance to develop different skills when it comes to providing direct care, health assessments, health maintenance and information, which is useful in the promotion of health care to any given family. Generally, primary care nursing program deals with family’s mental, emotional, physical and sociocultural systems (Sullivan-Marx, 2010). Based on this specialty, I would expect to work in one of the many Georgia’s community health clinics.The Glenn Hills Community School-Based Clinic in Georgia being a community health care in Georgia as a big Primary Care organization favors my line of career(Georgia, 1996). The operating systems at the facility are versatile and updated; therefore, the environment at the organization will favor my career (Buppert, 2008). Additionally, I hope to learn a lot from this organization in terms of my nursing career. The Georgia community health clinic mostly addresses issues ranging from primary care needs, order diagnostic tests and writing of prescriptions (Sullivan-Marx, 2010). Alternatively, the organization focuses on helping in the application of evidence-based, management of common acute and some of the chronic health problems among individuals. All the mentioned care approaches directly lie in my line of duty(Georgia, 1996).

Employability & Personal Development Essay Example | Topics and Well Written Essays - 2000 words

Employability & Personal Development - Essay Example They rightfully play more and in the process, become submerged in new ideas. I’ve always known in my heart that play is a key to learning, and I, for one, am a lifelong learner. Here in Europe, lifelong learning has become a way of life, as reflected from societal values (European Commission, 2002). From educational discourses of the 1960’s and 1970’s, it has been debated that the primary purpose of learning and education is not solely for acquiring and extending theoretical knowledge but â€Å"to develop one’s own character, a character, that becomes reality as a result of growing experience† (Lengrand, 1972, p. 59). The maximalistic view of lifelong learning stresses the importance of learning outside the classic educational context and premises. That would include learning technologies, printed material and visits to museums, art galleries, field centres and heritage sites. This means that even after a student graduates from formal school, he may still engage in learning in the bigger classroom called life, and this would extend all throughout his life span. While the classical field of learning was formed by closed institutions, that were to be attended in the first quarter or third of the lifespan, lifelong learning declares any place and any time as suitable for learning. Tuschling & Engemann (2006) add that learning never stops even when individuals become adults that it becomes adopted as a lifestyle (Tuschling & Engemann, 2006, p. 456). Simply put, lifelong learning extends outside the four walls of the classroom. It takes place anywhere and stays within the learner in the form of knowledge and skills. The same is true in the working world. One needs to keep pursuing learning in whatever they do whether it is job-related or not, because it is part of continual personal development. Recently, I have had the good fortune of indulging in a wonderful learning experience that involved a lot of play. I chaperoned some kinde rgarteners to an interactive museum that encouraged them to revel in their imagination and creativity. Little did I know that the experience offered me an abundance of opportunities to learn and develop skills that can benefit me in my future career. It was a lesson I took with five-year olds, but of course, I was on an entirely advanced level. Discover Children’s Story Centre (2013) is a newly-opened interactive children’s museum in Stratford, East London that caters to young preschool children aged 2-7 years. As a chaperone, I was assigned to watch over 5 gregarious children. The museum guide said it was alright and that the children touch and interact with the exhibits because they literally learn more â€Å"hands-on†. Adults were encouraged to let our hair down and be children ourselves, and further drive the children’s imagination to soar with interesting questions of various possibilities which can only be accepted in the world of play. I found myse lf rummaging for silly ideas that may just work such as tickling the giant’s feet so that he can peep down at us and we can see his face. That prompted my kids to also think up of more creative ideas we can try. Allen suggested we roll on the noisy polka dotted floor in different directions to see if we can make beautiful music together. Nancy mused that we can eat the invisible fruits of the tree so we can have magic powers to use on the giant. Theodore asked if the pirate ship had underground headquarters for superheroes. The

Licensing and Professional Organization Essay Example | Topics and Well Written Essays - 500 words

Licensing and Professional Organization - Essay Example In most cases, the program has a theoretical background, which has evidence regarding on clinical experiences on community-based practice settings (Sullivan-Marx, 2010). In this program, the nursing students get the chance to develop different skills when it comes to providing direct care, health assessments, health maintenance and information, which is useful in the promotion of health care to any given family. Generally, primary care nursing program deals with family’s mental, emotional, physical and sociocultural systems (Sullivan-Marx, 2010). Based on this specialty, I would expect to work in one of the many Georgia’s community health clinics.The Glenn Hills Community School-Based Clinic in Georgia being a community health care in Georgia as a big Primary Care organization favors my line of career(Georgia, 1996). The operating systems at the facility are versatile and updated; therefore, the environment at the organization will favor my career (Buppert, 2008). Additionally, I hope to learn a lot from this organization in terms of my nursing career. The Georgia community health clinic mostly addresses issues ranging from primary care needs, order diagnostic tests and writing of prescriptions (Sullivan-Marx, 2010). Alternatively, the organization focuses on helping in the application of evidence-based, management of common acute and some of the chronic health problems among individuals. All the mentioned care approaches directly lie in my line of duty(Georgia, 1996).

James Madison and his Contribution to Revolution Essay Example for Free

James Madison and his Contribution to Revolution Essay James Madison played a significant role in the American journey towards a constitutional government. He earned the reputation of becoming the father of the American constitution for defending it in the federalist papers, the system of government that replaced the Congress. His pen was a weapon of liberty and he was rightly chosen to write the Virginia Declaration of Rights. He identified the weaknesses of the articles of confederation as a threat to the hard earned freedom and worked towards strengthening them. He wrote essays in the federalist papers and took part in critical debates in Richmond (Vile, Pederson Williams, 2008, p. vii viii). In the constitutional convention in Philadelphia in 1787, he spoke in favor of constitutional replacement, a strong central authority, and an extended Republic (Kauffman, 2). His name appeared in every major event of the history of American Revolution and in the adoption of constitution (McCoy, 1991, p. xii). He served the Federal Congress during the final phase of the war for independence. He played a major role in rescuing both revolution and the constitution from the evils of monarchy in 1800. Among his contemporary men, he survived longer that he even led the aged survivors of the first revolution and their sons and daughters to the second war of independence against England (McCoy, 1991, p. xii). He worked with determination to end slavery in America (McCoy, 1991, p. 62). While working towards a successful Republic, he was thoughtful about the different interests and factions that prevailed in America. He wrote 29 of the 85 federalist papers (The American Revolution, 1). A new system of government, individual independence of the States, the authority of the Supreme, and a national executive were all his own ideas which the people of America enjoy even today after 210 years (The American Revolution, 1). He warned France and Britain for seizing the American ships and cited that they were acting against international law. According to Randolph, this protest had the effect of chilling pamphlet. After the British imprisonments of American seaman, Madison asked the Congress to declare war in 1812 (The American Revolution, 1).

Tupperware launch cosmetics product

Tupperware launch cosmetics product Tupperware launch cosmetics product ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Iam really grateful to our COD Mr.Devdhar shetty for providing us with an opportunity to undertake this project in this university and providing us with all the facilities. Iam also highly thankful to Mr. Manish Rajput for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, Iam thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for me during the project, without their help, it would have been extremely difficult for me to prepare the project in a time bound framework. EXECUTIVE SUMMARY The main objective of this report is that tupperware has to launch a comsmetic product which is Redwood nail enamel, to understand consumer loyalty and what is happening in the market to maintain their position in the market. In this report we will find consumer preference, for the company of our team choice is Redwood nail enamel product from Tupperware. We will do the situation analysis which includes industry analysis, company analysis and competitor analysis. In industry analysis our team came to know that cosmetic market is growing at 13% per annum. This segment have share of 25.4% . Major players in this sector are Modi Revlon, LOreal and Maybelline. Revlon is in second position. Then we will do SWOT analysis. After SWOT analysis we proceed to segmentation and positioning of the product, company targeted younger age people to sell their products. After segmentation and positioning climate conditions for the product Redwood nail enamel and how it affects sales of the product. Further we will do market mix for the Redwood nail enamel, market mix analysis will help to know the market penetration of the product. After doing all this analysis we will create marketing plan for net one year for Redwood nail enamel. COMPANY ANALYSIS Tupperwareis the name of a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by its parent company.Tupper Brand Corporationand it is marketed by means of direct sales through an independent sales force of approximately 1.9 million consultants.Tupperware is a wholly ownedsubsidiaryof Tupperware Brands Corporation. In todays common parlance, the brand name Tupperware has become aimportant trademarkfor any plastic storage container for the kitchen, not only Tupperware branded products. Similar usages are Kleenex and Band-aid in the United States and Australia, or Hoover and Biro in the UK Tupperware was developed in 1946 byEarl Silas Tupper(1907-1983) in theUSA. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented burping seal is a famous aspect of Tupperware, which distinguished it from competitors. Tupperware pioneered thedirect marketingstrategy made famous by theTupperware party.Brownie Wise(1913-1992), a former sales representative of Stanley Home Products, developed the strategy. During the early 1950s, Tupperwares sales and popularity exploded, thanks in large part to Wises influence among women who sold Tupperware, and some of the famous jubilees celebrating the success of Tupperware ladies at lavish and outlandishly themed parties. Tupperware was known-at a time when women came back from working duringWorld War IIonly to be told to go back to the kitchen as a method of empowering women, and giving them a toehold in the post-war business world. The tradition of Tupperwares Jubilee style events continues to this day, with rallies being held in major cities to recognize and reward top-selling and top-recruiting individuals, teams, and organizations. In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the Tupperware business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of Tupperware. Tupperware spread to Europe in 1960 when Mila Pond hosted a Tupperware party inWeybridge,England, and subsequently around the world. In 2003, Tupperware closed down operations in the UK, citing customer dissatisfaction with their direct sales model as an issue, and relaunched after a restructuring in 2005.Rexallbought Tupperware in 1958. Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged withKraftcoto form Dart Kraft. The company demerged, with the former Dart assets named Premark International.Tupperware Brandswas spun off from Premark in 1996; Premark was acquired byIllinois Tool Worksthree years later. Tupperware is now sold in almost 100 countries, after peaking at more than a hundred after 1996.The top eleven consumers of Tupperware are: Germany USA France Mexico Russia Australia/New Zealand Italy Austria South Africa Japan India Tupperware parties Tupperware is still sold mostly through aparty plan, with rewards for hosts. A Tupperware party is run by a Tupperware consultant for a host who invites friends and neighbors into their home to see the product line. Tupperware hosts are rewarded with free products based on the level of sales made at their party. Parties also take place in workplaces, schools, and other community groups. In most countries, Tupperwares sales force is organized in a tiered structure with consultants at the bottom, managers and star managers over them, and next various levels of directors, Legacy Executive Directors at the top level. In recent years, Tupperware has done away with distributorships in the U.S. This has allowed Tupperware more flexibility, and more generous commission and rewards for their consultants. In recent years, Tupperware in North America has moved to a new business model which includes more emphasis on direct marketing channels and eliminated its dependency on authorized distributorships. This transition included such strategies as selling throughTargetstores in the US, and Superstores in Canada, with disappointing results. Tupperware states this hurt direct sales.In countries with a strong focus on marketing through parties (such asGermanyandAustralia/New Zealand), Tupperwares market share and profitability continue to grow. In many countries, Tupperware products come with a lifetime guarantee. In India, there are some restrictions on the lifetime guarantee clause. In the UK/Ireland the guarantee is 10 years.[8]The company is best known for its plastic bowls and storage containers, however in recent years has branched out into stainless steel cookware, fine cutlery, chefs knives and other kitchen gadgets. After experiencing a slump in sales and public image in the mid-1990s, the company created several new product lines to attract a younger market. In some countries including Belgium, Australia and the US, Tupperware market their parties and career opportunities through mall kiosks from time to time. In China, Tupperware products are sold through franchised entrepreneurial shopfronts, of which there were 1900 in 2005, due to laws enacted in 1998 aimed at pyramid selling.The Chinese characters () are used as the brand name, and translate as hundred benefit. Product lines Tupperwares product ranges are often marketed under different names in different markets, and the product ranges and colors themselves differ between markets. Some of Tupperwares most popular lines include: Modular Mates(US, AU),Space Savers(UK, now discontinued),Kompakt-System(DE): These are oval and rectangular shaped containers that stack in a modular fashion to save pantry space and preserve food. Modular Mates have air-tight seals intended to keep food at optimum freshness for long periods of time. Vent N Serve(US),Rock N Serve(AU),CrystalPlus(UK): These are containers for re-heating food in microwaves, and are advertised as freezer safe, stackable and dishwasher safe. FridgeSmart(US, UK, AU),PrimaKlima(DE): With air control vents, FridgeSmart containers are modular containers intended for refrigerated fruits and vegetables. FridgeSmarts which have air control vents intended to allow different levels of airflow around different types of fruits and vegetables, as well as a corrugated bottom to allow them to store securely on a refrigerator shelf. UltraPro(AU),UltraPlus(DE): plastic casseroles advertised as being safe when used in a microwave or a conventional oven, with heat resistant properties. Eleganzia(UK, DE),Illusions(AU): A glasslike range of serving dishes FlatOut!(US),MiniMax(UK, DE),Go Flex!(AU): Bowls that flatten for storage, and can be expanded when needed Stuffables(US),Bungee(DE): refrigerator storage with flexible lids for overfilling COMPETITOR ANALYSIS Competitors of Redwood nail enamel like lakhme, Revlon and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum. Ranging of competitors from many multinational companies such as Revlon Modi slugging out to chamber, Maybelline Avon with the foremost part of the international brand sector as well as LOreal. Revlon holds the 80% of market share in the Premium range. Estimated color cosmetics at Rs.340 crores currently. Lakme leads with sales of Rs 100 crores in market and Revlon sales of Rs 60 Crores of that. At first Companies like Revlon, Maybelline, Yardley, Garnier and LOreal entered in the Market and they have cashed on their international brand. Lakme and LOreal India companies are losing their position on the Rs 300 crores urban Indian color cosmetics market (lipsticks and nail enamel) to the market leader Modi Revlon. According to survey data for urban markets, LOreal company value market share in the Rs 200 crores market segment has declined gradually to 5.9% in April 05 from 13% in April 03. LOreal markets its color cosmetics under Maybelline and LOreal brands in India. Modi Revlon is the only company which recorded a gradual increase in market share from 28% to 35.15% between the period April 03 and April 05. The share of smaller local brands such as Blue Heavens, Lissome, and others were till a year ago eating into the market share of well known brands by their low costing has shrunk by 9.4%. The categorys total share has decreased to 30% in April 05 from 43% in April 03.The most affected company in the market is LOreal whose market share as fallen to 0.17% in April 05 from 1.4% in April 2003. ,05) STRENGTHS OF COMPETITORS Revlon have connected with glamour, style and elegance. Revlon have the wonderful models like Cindy Crawford and Claudia Schiffer. Revlon in India has successfully influence its international equity in promoting the brand. Revlon have 15000 counters across India. WEAKNESS Position of Revlon in India is in dissimilarity to the more mass market available point, because their products are available only at top distribution point and not available at every kirana and general merchandise store. SITUATION ANALYSIS INDUSTRY ANALYSIS Our country India, with a people of more than billion, is a country of dissimilarity. Our countrys urban or metropolitan populace is the major source for demand of several beauty products. The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. Despite market crash, India remains one of the rapidly developing cosmetic markets around the world, growing rate at 13% per year and worth at $6.3 billion. As the middle-class customer base, the market is touching closely four times sooner than the $52 billion worth of established cosmetic markets and two times as fast as the $270 billion worldwide market, according to new report by marketing research organization Kline Co. Presently, the market is bringing in cosmetics in addition to toiletries and transitional raw resources value of $120 million. The beautification market currently having $60 million of the total market, at the same time as skin care market having around $180 million.. The Indian beautification sector has witnessed fast development in the recent two years, increasing at a Compound Annual Growth Rate(CAGR) of about 7.5% between 2006 to 2008,with recovering buying ability and growing fashion realization, the market is expected to continue the growth drive (with addition of subsidiary slowdown due to financial slowdown) during our prediction era (2009-2012). It is planned to develop at a CAGR of about 7% during the estimated era, says Indian Cosmetic Sector Analysis (2009-2012), a new research details by RNCOS, In future Indian cosmetic market segments are expected to record CAGR of just about 13% and 20% correspondingly till 2012. INDIA COSMETIC SECTOR ANALYSIS According to growth rate, the market provides wide opportunities to local and global players. Even with two times growth rate, the market penetration of beautification products and toiletries products in our country is low. This low market penetration for beautification and personal care commodities in India gives an opportunity for additional important growth down the road in India of 1.2 billion populations. REDWOOD NAIL ENAMEL A TUPPERWARE PRODUCT SWOT ANALYSIS STRENGTHS Good brand portfolio Tupperware has leading sharing position, which is strong and well differentiated brand. The portfolio includes both global and local specific relevance, well designed according to the needs of different environment. Good base of the enterprise As we know that Redwood nail enamel is a brand of Tupperware and it has good financial position. High innovation style Redwood nail enamel has new innovation style in its product. Distribution channel Tupperware have integrated supply chain and manufacturing units are well spread out. They have wide reached high quality and ability to influence scale for their distribution structure. Specifically in Indian market their brand image got build because the products are for everybody and reachable to everybody. Good promotional activities Tupperware conducting fashion events and their advertisement strategy is good, so it will bring awareness. Good quality of product Tupperware Redwood nail enamel known as international brand and company offers good quality to their customers. Delightful packaging Consumer enjoys the mini bottle nail enamel as they can use frequently and consumed through few usage, so they will buy the product very often which leads to choose from vast color range. According to quality and quantity it is value for money product WEAKNESS Targeted only middle class and low class people Company targeted only middle class and lower class people to sell their products and segmented only in metro politic cities and towns. OPPORTUNITIES Modern trade More upscale beauty care products are emerging in modern trade effectively, consumer want quality, performance and new level of innovation. Increasing number of working women Now a day there is gradual increase in working women so there is a big opportunity to increase their sales and women plays vital role in society. THREATS Local competitors selling products at cheaper rate In the market local players are giving cheaper products to the consumers, so consumer will prefer to cheaper products. Because of globalization increasing number of competitor Due to globalization competitors are entering to our cosmetic market so definitely it will be the major threat. Modi Revlon launches street wear product to target to compete with Tupperware Redwood . SEGMENTATION FOR REDWOOD NAIL ENAMEL Beautification needs are not only women in their adult age but teenagers girl too have it. The brand as known who will take care of you and your beauty needs, which can be evident from its catch phrases on top of the world and another is source of radiant beauty POSITIONING STATEMENT Tupperware approached with Redwood nail enamel in 2009. It promoted as Young girl who breaks the rules and loves to have fun. This positioning statement demonstrated young girls who anticipated the image of trying to be unusual and cool. SEGMENTATION Geographic Area: Metropolitan cities and town Company has targeted metropolitan cities and town because of population, consumer knowledge about the product is considerable and towns are upcoming business places. Behavioral Occasions: Going out regularly (schools, college and parties) User status: Regular usage Attitude towards the product: necessary part of everyday accessories. Benefits: develops beauty, exceptional colors, good quality ingredients, atmosphere friendly packaging. Demographics Age: 15 to 24 They targeted age 15 to 24 and product launched to cover teenagers. Education: Students or graduates. Students and graduates have more knowledge about the product. Sex: female. Product was launched only for female. Occupation: students and working women Company has targeted students and working women, because basically Redwood was to cover students and working women. Life cycle: young, single and married. When it comes to Life Cycle Stage Company targeted to young, single and married, because they have more influence to buy the products. Social class: Middle and lower class people People have enough money to afford the product. PEST ANALYSIS P for political factors E for economic factors S for socioculture factors T for Technological factors Pest analysis is to summaries the legal and external environment for the business. It should be done in consideration of influence and responses to the business. These are the pest analysis of Redwood nail enamel. POLITICAL FACTORS Indian cosmetic industries is least affected when compare to other developed economy and Indian cosmetic industry developed by 7.5%, which attributed to our policy frame work with respect to capital and liquidity. Redwood have built strong links with trade based on mutuality in support of Indian government. ECONOMICAL Indian economy registered a growth of more than 9 % for last three years and it maintained robust growth rate as compare to other countries which are developed and developing, so Indian cosmetic industry is directly related growth of economy, which is highly support cosmetic industry. SOCIAL Tupperware have loyalty factor as compared to counter part in other countries. They are strong in organizing social and promotion events and other fashion events, which build huge reputation among the people. TECHNOLOGY Technology advancement changes the face of traditional Indian cosmetic market. It is giving faster and secured service, strong consumer understanding and technology of company has been delivered world class product. Company also introducing new innovating technology due to advancement in technology, Hence technologies continue to evolve and it will meet consumer expectations and habitats. MARKET MIX PRODUCT PRODUCT CATEGORY Core benefit: Core benefit of Tupperware Redwood nail enamel is easy to apply on nail, to look good and it should be highly shined. Basic product: Easy to remove from nails and it should give good look to nails. Expected product: Nail enamel should dry within particular time of period. Augmented product: By introducing some kind of fragrance in nail enamel and making nail enamel very quickly dry, when compared with competitors product, definitely it will exceed customer expectations. Potential product: Introducing something in Redwood nail enamel like, which changing color according to environment changes and to protect nails and high shine finish at all time. PRODUCT CLASSIFICATIONS According to durability and tangibility products, Redwood nail enamel can be classify into nondurable goods, because women will purchase nail enamel frequently and consumed through few uses. When we classify according to consumer good classification, Redwood nail enamel comes under convenience goods, because people buy nail enamel with minimum effort. And we can say Redwood nail enamel is staple goods, because consumer buys nail enamel in regular basis. PRODUCT DIFFERENTIATIONS OF REDWOOD NAIL ENAMEL Form: by offering the Redwood nail enamel in various size and shape to attract customers and giving more choices for customer. Give products in more color and various shining. Features: we can differentiate the product through features of the product by giving more features to customers like fragrance, rapid drying and shining at all time. Performance and quality: by lasts up to two to three weeks and enamel bonds with nails naturally. PRODUCT -LINE LENGTH Upper market stretch: Redwood targeted middle class and lower class consumers to sell the products. Company can come up with some others nail enamel products to cover upper class of market. SETTING THE PRICE Selecting the price: Companys pricing strategy is to survive in the market; company includes fixed costs and variable costs while setting the price. Promotional pricing: Redwood nail Enamel Company can give price at special event pricing, because Redwood nail enamel targeted students to sell their products, so they can give at discounted price during the month June to August. Responding to competitors pricing: Redwood nail enamels major competitor is Revlon, if the competitor (Revlon) changes the price means, company have to analyze the market situation and why competitor changed the price and then change the price according to competitors price to sell the products. Differentiated price: Redwood nail Enamel Company can offer time pricing and image pricing. They can set the price according to quality and quantity of the product. PROMOTION ADVERTISING AND SALES PROMOTION Advertising Tupperware uses various medium to sell the products.. Mediums are television, magazines, events and internet. Tupperware organizes fashion event in that event, company advertise their products. In television media, Tupperware advertise as commercial for Tupperware in that, company advertises their products. Tupperware also releases magazines there also they are promoting their products. Tupperware organizes an event fashion week in those event film stars and models are participating, from that company is easily advertise their products. Internet as medium Company has its own website to advertise their products. Website: www. my2tupperware.com Sales promotion Tupperware Redwood offers sales promotion to increase the sales for particular time of period. Company offers rebates and discounts on specific products which products are in low sales. Brand ambassadors Tupperware have bollywood Actress as a brand ambassadors like Katrina Kaif and Raima Sen.(Brand ambassador, 2009)(Brand ambassadors) PLACE There is a significant change in market distributional channel of cosmetic products. Distribution places are Hyper markets Super markets Departmental stores These stores are opening their shops in smaller towns and cities and these shops offering extensive range of products and frequent promotional offers. Other distribution places are Drug stores Food stores Cosmetic discounters Ware house clubs. Beauty salons Tupperware distribution merged with HUL. HUL having 3000 distributors around the country and Tupper have 1000 distributors. This is the strongest distribution channel among all Indian cosmetic companies. Distributional channel MARKETING PLAN FOR NEXT ONE YEAR Since, industry grows at 13% per annum, and there is considerable income growth of middle class people is an opportunity to develop the business. Hence beautification is fast growing segment in the market, more number of women becoming awake of looking better through the use of beautification products. This low market penetration for beautification and personal care commodities in India offers a chance for more considerable increase, in this country of 1.2 billion people. Company targeted only younger age people to sell their products, and targeted only middle class and lower class people. Tupperware can introduce new products to cover upper end of the market. Company already built a brand image among middle class. So it will help them to capture the upper class market very soon. Since the customers are able to pay for better products which makes them happy and looks better. So Redwood can concentrate to initiate product lines on premium range. Tupperware competitor Revlon launched street wear to compete with Redwood, so company can consider to more depth in product range and to influence new innovation technology. Now company targeting only 15 to 24 age people and they can spread their segmentation level from age 10 to 24. They can advertise to cover school students. Company should be very sensitivity about price of the product; they should not increase the price of the product because low price is the major strength for Redwood nail enamel. Redwood have good distribution channel in metro politic cities and towns, beautification products has less penetration in rural area so Tupperware can improve their distribution channel in rural market. Company can offer combo set of products to the consumers and if they give nail enamel remover along with the product it will help them to increase the sales. Company has to advertise to create more awareness about the product. CONCLUSION Redwood the product of Tupperware is cosmetic range in the Indian market designed to enhance the beauty of the young and teenage consumers. As such it is created clear position in the market, this shows that Redwood clearly understand its consumer and has delivered differentiated product range to meet consumer needs and wants. To introduce the new range to market, the Redwood business put well plan marketing mix, with scope of changing according to consumer behavior and market scenario. The marketing mix is the balanced combination 4 Ps. Redwood has lot scope to change and transform their product to better result, to face the challenge and reverse this trend, which they have substantially their brand, volume growth by being the known and reliable brand among the consumer. Redwood is the young product to the right people in the right way. As a team we created marketing plan for next one year, these are the possible way to grow the business in Indian market and to build brand name amon g the consumer. REFERENCES India knowledge. (n.d.). Retrieved 05 10, 2009, from labnol: http://www.labnol.org/india/knowledge/hll-is-now-hindustan-unilever-ltd/645/ Mediacentre. (08, 06). Retrieved 05 10, 2009, from hul: http://www.hul.co.in/mediacentre/Hul_Connect_June08.pdf Stories. (2002, 7 7). Retrieved 05 31, 2009, from thehindubusinessonline: http://www.thehindubusinessline.com/iw/2002/07/07/stories/2002070700481300.htm Stories. (2006, 09 27). 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