Seagrams Essay - 861 Words

Edgar Bronfman’s value system is in jeopardy of not being sustained due to his failure to fully transition from charismatic to instrumental leadership as evidenced by the employee questions following the values program training. Analysis Seagram’s is currently undergoing strategic, anticipatory changes in the company’s value system to competitively reposition the company to take advantage of future growth opportunities, diversify the company globally, effectively manage business processes, and increase profits. Bronfman has successfully guided the development and introduction of this new value system. However, Seagram’s is lacking the instrumental leadership necessary for this reorientation to be successful. Specifically, the†¦show more content†¦Additionally, employees have voiced concern about sustaining momentum and attention on values after the training program. However, there is no process in place that enables employees to keep the focus on values through meetings, additional training or a communication network. Without this mechanism, the momentum created at training programs will slow and the sustainability of the value system will be put at risk. In addition, Bronfman has not created a controlling and rewarding system to measure the results and reward or punish the behavior of individuals. Employees are concerned that those who are â€Å"living† the values will not be recognized and rewarded. They are also concerned about how to deal with values â€Å"violators†. It is difficult to create buy-in to the values if compliance cannot be determined. Further, without an incentive to adhere, individuals will most likely be indifferent to the values. Clearly, you get what you reward and if Bronfman wants people to live the values, then he must find a way to measure and reward that behavior. Recommendation 1 2 – Structuring Processes to Sustain Seagram’s New Values The lack of structuring processes has led to questions on how new recommendations concerning the values will be handled and how the current momentum of the program can be sustained. To create this process, we recommend that Bronfman continue to leverage its existing managerial structure by creating a â€Å"bottoms-up† feedbackShow MoreRelatedLeading Culture Change at Seagram1211 Words   |  5 PagesNUS Business School, semester 2 2012/2013 Change Management Leading Culture Change at Seagram Why did Seagram need to Change? Why did it use a values based approach? In the mid-nineties, Seagram’s core market, the spirits and wine business, had stalled. At the same time its CEO, Edgar Bronfman Jr. (Bronfman) sold their 25% stake in the chemical giant DuPont. This was the payment from when Seagram’s in 1982 sold the oil company Conoco to DuPont. This stake in DuPont, by 1995, representedRead More The Seagram Building Essay examples1380 Words   |  6 Pages The Seagram Building is prime example of the international style of design in the 20th century. The building is a true landmark of the city having an open plaza at the base of the building with high ceilings, floor to ceiling tinted windows and bronze mullions. Its imperious design, set in a plaza with fountain, was imitated many times and became an icon of North American corporate design. Mies is known as the father of the steel and glass structure. Mies designed many buildings during his lifeRead MoreCase Analysis: Leading Culture Change at Seagram Essay2073 Words   |  9 PagesJoseph E. Seagram Sons, Inc., a major alcohol distilling company of its time encountered new business challenges in the 1990s; increased government regulation and taxation on liquor, the 90’s recession, decline in sales, criticism of spirits marketing, and an eroding core market as the business plateaued. The President and CEO of Seagram Company, Edgar Bronfman Jr., recognized the crisis at hand and embarked upon a new vision to reposition and redefine the company’s competitive advantage based onRead MoreConsulting Proposal 11217 Words   |  5 Pagesï » ¿ Consulting Proposal #1 I. Definition of Project: As more companies enter the marketplace, the need to attract and retain customers will not only increase but also be necessary for survival. The Seagram Company has undergone numerous changes to maintain market share. Again, the company in the midst of major change and is in need of a current diagnosis of the situation and recommendations on how to advance these ambitious goals. The project needed to implement the change is necessary as today’sRead MoreA Study on the Seagram Building1140 Words   |  5 PagesThe Seagram Building Overview Built in the early part of the second half of the twentieth century, the Seagram Building is located in the borough of Manhattan in the City of New York, at 375 Park Avenue, between 52nd and 53rd Streets. This parcel is denoted as block number 10307 and lot number 0001 (the building occupies the entire block) (NYC Office of the City Register, 2012). Currently a general-use office building with a variety of tenants, the building has a recent yet rich history, occupyingRead MoreMarketing Management At Seagram Beverage Company Essay1830 Words   |  8 PagesDefinition of Project: Seagram is a mature organization that is faced with a critical challenge of changing its culture. The comprehensive goal being proposed in concern to Seagram’s future is to convert, continue, and mature an external status, as the top beverage company with 15% growth each year (Jick Peiperl, 2011). To accomplish the vision as a shared goal, it must be successfully embraced by the 200 senior managers, as well as accepted by the entire company and the public population. TheRead MoreOrganizational Change : The Seagram s Company1137 Words   |  5 Pagescommitment to these goals Seagram’s Co. administration will be capable of promoting extensive characteristics for motivational skills. Learning to appreciate the practices of committing strategies and continuing to work towards a goal that will compel Seagram Co. to overcome obstacles that will invariably come their way. The desperation involved with any goal setting commitment will in turn reflect Seagram’s Co. over all strengths to succeed. This includes ethics, character, and a rigid perceptive on peerRead MoreCase Study : One Of Seagram s Management994 Words   |  4 Pagesprovides awareness of the extent to which organization members are willing to accept change; and second, a cultural assessment is likely to determine the root cause of the problems that impede stronger performance. (Graziadio Business Review,2013) Seagram had a history of diversification but outside of its core business. In the 1960’s it owned a major oil company. Seagram’s being a major player for over 70 years in the beverage industry had a very loyal customer following with their premier productsRead MoreThe Implementation Phase Of Changing Our Values At Seagram Essay1216 Words   |  5 PagesDefinition of Project: During the implementation phase of changing our values at Seagram, we have identified five challenges that need attention. In order to maintain progress with in the culture change and help generate a larger financial gain in the future, we must solve the challenges that we currently face. We have an understanding of how important changing the values of our organization since Moore (2014) explains: Companies are introducing and/or paying more attention to corporate values sinceRead MoreIs Seagram A Long History Of Success From The Company And Create A Secure Future?1676 Words   |  7 PagesDefinition of Project: Seagram has enjoyed a long history of success from its inception in 1924 with a single distillery in Canada to a world-wise company. During this timeframe, global recognition has afforded Seagram the opportunity to grow to 14,000 employees as well as creatively diversify in a manner than many companies could not imagine. Unique purchases of oil companies as well as what some might argue to be more logical partnerships like fruit juices such as Dole Food Company, Inc. created

Perceptions And Attitudes Of The Consumer Buying Process

Beliefs and attitudes A belief is a conviction that an individual has on something. Through the experience he acquires, his learning and his external influences (family, friends, etc†¦), he will develop beliefs that will influence his buying behavior. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard. To change the brand s marketing message or adjust its positioning in order to get consumers to change their brand perception. Stages of the Consumer Buying Process Six Stages to the Consumer Buying Decision Process (For complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, determined by the degree of complexity. The 6 stages are: 1. Problem Recognition (Awareness of need) difference between the desired state and the actual condition. Deficit in assortment of products. Hunger--Food. Hunger stimulates your need to eat. 2. Information search- 1. Internal search, memory. 2. External search if you need more information. Friends and relatives (word of mouth). Marketer dominated sources; comparison shopping; public sources etc. A successful information search leaves a buyer with possibleShow MoreRelatedWhat is Psychographics?885 Words   |  3 PagesWhat is Psychographics? Psychographics is a research focused on the psychological aspect of the buying behaviour and consumer lifestyle that includes their activities, interests and opinions. The psychological factors that affect their buying decisions include motivation, perception, learning, attitudes and belief hence in order for this method to be successful, marketers must first identify the needs and wants of customers because without proper understanding, marketers will not be able to produceRead MoreHow Branding Affects Consumer Purchasing Research Proposal Essay1682 Words   |  7 PagesProposal. How Does Branding Affect Consumers’ Purchasing Decisions? 1. Introduction Branding is an important element in business. Without a brand, customers have to explain to the sellers in detail about the products that they want, while sellers may be confused or give the wrong products to the customers. Therefore, it can be assumed that brand acts as a sign, name or symbol for the products and services. The main aim of the brand is to identify the products or services of a seller or groups ofRead MoreThe Theory Of F. Herzberg Engine1687 Words   |  7 Pagesservices. 2. Perception Customers form opinions about the restaurants through their five senses: sight, hearing, taste, touch and smell. However, each of them receives, organizes, and interprets these sensory stimuli in individual way. According to B. Berelson and Steiner G. perception can be defined as a process from which individuals select, organize, and interpret the information received to create a picture sense of the world†. Understanding perception and the factors determining how consumers perceiveRead MoreFactors Affecting Consumer Behavior Of Consumers1294 Words   |  6 Pagesaffecting the buying behavior of consumers in that market. According to Philip Kotler, there are many factors that influence the purchasing behavior of consumers, however, they were divided into 4 groups: Factors affecting consumer behavior A. The cultural elements 1. The culture: the first factor is that entrepreneurs need to consider when you want to penetrate a market is defined earlier as it is fundamental specific trait of an entire country and also is the decisive factor in the buying behaviorRead MoreConsumer Attitude : An Organization Of Motivational, Emotional, Perceptual And Cognitive Processes1519 Words   |  7 Pages Consumer Attitude An attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object (be it a person, thing or situation). A wider definition of attitude sees it as â€Å"an enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of our environment† (Hawkins, Best and Coney, 2004). More specifically, â€Å"attitude refers to knowledge and positive or negative feelings about an object or activity† (PrideRead MoreMarketing Consumer Behaviour1068 Words   |  5 Pages0 Marketing and Consumer Behaviour – Dealing with Market Trends Consumer behavior is defined as the mental and emotional process along with the physical activities of the people who purchase/ consume goods and services to satisfy their particular needs and wants. One of the advantages of consumer behavior can be seen when looking at advertisers and how they advertise by keeping the consumers in mind. Advertisers spend a lot of money to keep individuals and groups of individuals (markets)Read MoreIams understands people who love pets827 Words   |  4 Pagespsychological influence is motivations. The motivation is the drive that leads the buyers towards buying a product or service. When buyers’ motivation is high enough, which means that their need is high, thus, they will actively seek to satisfy that need. This will result in the consumer deciding to buy the product. Iams need to successfully leverage the consumer’s needs which will in turn motivate consumers to buy their pet products. Example, Iams understand that many pet owners treat their pets as familyRead MoreProcess of Purchase1206 Words   |  5 Pages Consumer buying behavior is the decision process and acts of people involved in buying and using products. The final purchase decision is often a result of the interaction between the final decision maker and a range of influencer. 1 The process of purchasing decision passes through five different stages 1- Needs recognition 2- Information Search 3- Evaluation 4- Decision 5- Post purchase evaluation Consumer behavior and purchasing decision is a phenomenon affected by internal and external factorsRead MoreOnline Advertising As An Advertising Medium Essay1398 Words   |  6 Pagesbetween consumer buying decision and online advertising †¢ To analyse factors affecting consumer’s perception and attitude when purchasing online †¢ To analyse how online advertising impacts customer behaviours †¢ To study if demographic factors would be a differential factors affecting customer online purchasing behaviour †¢ To discover challenges faced by consumer when engaging in online purchasing 2.1 Research Questions I. What are the effective online advertising channel? II. What are consumer perceptionsRead MoreBuyer Behavior and Branding1814 Words   |  7 Pagescompetitive rewards to a firm which leads to be a magnet to the customers. Consumer behaviour identify how clients make purchase and leverage decisions and how they use and dispose of the purchase goods or services therefore we can realize the importance and grandness of consumer behaviour for a seller point of view and as a critical process during the decision making process. A marketer needs to discover who their consumers are and to be ready to be up to sell their products, generate revenue and

Renewable energy sources Free Essays

Traditionally, wood is the main form in which biomass is used as an energy source. The biomass is used to boil water to provide steam to turn turbines. In Great Britain most commercially produced wood is used for timber, but when a conifer plantation is felled, there are branches and low-grade timber that can be used for fuel. We will write a custom essay sample on Renewable energy sources or any similar topic only for you Order Now Straw left over from harvesting cereal crops can also be used to produce energy. When used for energy the cost of collecting, storage and transporting bulky problems is a problem. Most examples rely on a community-based collection used locally in a close plant or used on the farm that produced the straw and is widely used in Denmark and the USA. Stubble used to be burnt, but this was made illegal in the UK. Most stubble is used for bedding. When burnt straw leaves ash, which contains nutrients, which can quickly be extracted from the soil by the new crop. This method is still used in many developing countries. It is very rarely ploughed in as it takes along time to biodegrade and as it does so it creates anaerobic pockets in the soil. Wood can be exploited as a renewable resource if fast growing species are used. In the UK willow is used (popular was also used once). The plants are grown close together then once a sufficient root system is established they are coppiced. Then all new growths when of the correct length are harvested and chipped. Once the willow is dried and then used. This is often used on low quality land (marginal) or set aside, or areas where biological control is being encouraged. Biomass to Gasohol Fermentation of sugar by yeasts converts the energy in sugar biomass to ethanol, which can then be used as a fuel. Gasohol is made of 80-90% unleaded petrol and 10-20% ethanol and is used in cars (It can be used in pure form, but petrol is added to stop people drinking it). The sugar is obtained from sugar cane and sugar beet. This form has been relatively unsuccessful. Sugar cane is grown in tropical areas, where as sugar beat is grown in temperate countries. The sugary sap is extracted and then treated to make molasses, which is then stored until it is needed for fermenting. Ethanol is a much cleaner fuel and produces much less pollution, but it is much more expensive to produce. Especially as the farmers can also sell the crop to be made into refined sugar. This production is unlikely ever to work due to politics and the oil industry. In the end it can not be considered as a real alternative ,as 80-90% of it is made from a fossil fuel. Once the sugar is extracted the fibrous residue (bagasse) is dried and then burnt as a fuel to ferment the malasses. 1) Growing and cropping of sugar. 2) Extraction of sugars by crushing and washing cane. 3) Crystallization out of sucrose (for sale) leaving the syrup of glucose and fructose (molases) 4) Fermentation of molasses to yield dilute alcohol. 5) Distillation of dilute alcohol to give pure ethanol, using bagasse as a power source. A more promising is oilseed rape which has been used to power buses in certain areas of the UK as part of a trial and in Italy, it is added to diesel and can be added to make up 30% of the mixture (rpae methyl ester, RME). It produces fewer sooty particles and no sulphur dioxide. Also coconut oil in Philippines, palm and castor oil, Brazil and sunflower oil in South Africa. Domestic waste Disposal of domestic and industrial waste has become a large problem around the world. In the UK about 300kg of waste is produced per person per year. Dumping the waste causes many problems e.g. leakage of pollution and using up land. It might be possible to burn the fuel for energy (cellchip in the UK in London does this but people have to separate some of the waste first. However, all the houses that take part close to the plant reciev free hot water.) Some landfill sites have been constructed to collect the gas (methane) produced from the anaerobic conditions for use. Agricultural waste (Biogas) Biogas can convert the energy in biomass into biogas, a gaseous fuel that consists mainly of methane, by fermentation. Typically biogas is made of: 65% methane, 35% CO2, with tracea of ammonia, hydrogen sulphide and water vapour. usually dung (slurry) from farm animals is used in the fermentation process so that waste products are turned into something useful, as the leftover sludge can be used as a fertiliser. The digestion process occurs in 3 stages: 1) Aerobic bacteria convert lipids and carbohydrates in the biomass into sugars, fatty acids, amino acids and glycerol by hydrolysis (0-10 days, acids cause pH to fall). 2) Acetogenic bacteria convert sugars and other products of stage 1 into short-chain fatty acids e.g. acetic acid = acetogenesis (stages 2+3, 10-45 days acids used up, pH increases, methane produced.). 3) Anaerobic bacteria convert the fatty acids into methane = methogenesis. Conditions must be anaerobic as the bacteria are only active when there is no oxygen present. They are called obligate anaerobes. Temperatures must be kept between 30-40o because the bacteria are sensitive to temperature changes. The reactions take place in a digester. It must be i) Strong and large enough to hold large volumes of liquid and withstand pressure build up. ii) Gas-tight and allow aerobic conditions to be maintained. iii) Have an inlet for loading material, an outlet for the gas and a way of unloading the residue. iv) be buried in the ground to help withstand pressure and act as an insulator. Often several digesters are used together to maintain a continuous supply of gas. It provides a useful way of getting rid of animal waste. (eutrophication) How to cite Renewable energy sources, Papers

RUSSIAN NUCLEAR EXPERTS WROTE REPORT FOR U.S. Essay Example For Students

RUSSIAN NUCLEAR EXPERTS WROTE REPORT FOR U.S. Essay Less than a year after the collapse of the Soviet Union, a group of Russias topatomic-weapons scientists agreed to sell to the United States a massive, secret study of Soviet nuclear-weaponstesting, providing firsthand information about Cold War events stretching over more than four decades, accordingto documents and interviews with key Russian participants. The history project, which was led by Alexander Tchernyshev, a theoretical physicist at Russias firstnuclear-weapons laboratory, remains shrouded in secrecy both in Russia and the United States. But the scope of the project a detailed, 2,000-page history of 715 Soviet nuclear tests over 41 years isunprecedented, and appears to have given the United States valuable insights into Soviet military and scientificprocedures. It could also help U.S. specialists better prepare to monitor any future nuclear explosions by roguestates that defy a new ban on nuclear tests. Starting in December 1992, Tchernyshev and about 200 other scientists wrote the history under contract tothe U.S. Defense Special Weapons Agency for a fee of $288,501. At the time, the scientists were sufferingeconomically and the United States was trying to prevent them from taking their nuclear-weapons know-howelsewhere. The information the scientists provided was the objective of a long and costly detection and monitoring effortby the United States during the Cold War. By filling in the gaps, the history will help the Pentagon betterunderstand Russian procedures, and adjust its systems to allow better monitoring of tests in the future. According to a 10-page outline of the report, much of the work of the Russian scientists appears to have beenon scientific themes, such as measurements of radioactivity and the impact of nuclear tests on the environment andpeople. The history did not directly delve into the design or deployment of the Soviet and now Russian nuclear arsenal, and would probably not affect nuclear strategy or arms control. Tchernyshev said the Russian scientists did not divulge state secrets. However, he acknowledged that theinformation was sensitive. He said all the material was screened by a Russian declassification process, andwe have the documents to prove it.Robert Norris, senior analyst with the Natural Resources Defense Council in Washington, has tracked Sovietand U.S. nuclear testing for a decade. He described the Russian project as a potential intelligence gold minefor U.S. policy-makers. The 200 authors each received about $500, Tchernyshev said, with the rest going to taxes and expenses. Atthe time, the average monthly wage in Russia was $38.